Marketing

Marketing is a process which aims at ________________

• Production

• Profit-making

• The satisfaction of customer needs

• Selling products

Who is the father of Modern Marketing?

• Peter Drucker

• Philip Kotler

• Lester Wunderman

• Abraham Maslow

(a)   is a place where buyers and sellers interact

The key customer markets consist of

• Government Markets

• Business Markets

• Consumer Markets

• All of the above

The following is not a type of Marketing Concept

• The production concept

• The selling concept

• The societal marketing concept

• The Supplier Concept

This is the act of obtaining a desired object from someone by offering something in return.

• Marketing Myopia

• Selling

• Exchange

• Delivery

If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ concept.

• Production

• Sales

• Marketing

• Societal marketing

The ___________________ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.

• Marketing

• Production

• Product

• Selling

The practice of discouraging consumers from buying is

• Metamarketing

• Demarketing

• Remarketing

• Overmarketing

Which one of the following is a key to build lasting relationships with consumers?

• Price of the product

• Need recognition

• Customer satisfaction

• Quality of product