E-newsletter quiz about video nr. 3

You need to start writing your e-newsletter by having the end in mind.

What does this mean?

• Visiting other websites to see what they ask from their readers.

• Deciding what to write in the final paragraph of your e-newsletter.

• Knowing what you want your readers to do when they've finished reading.

• Deciding what the headline and subheadings will be before you start writing.

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What are some examples of what a Call To Action (CTA) could be?

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The subject line in the email with your newsletter should be ...

• timely, with an enticing premise

• attention-grabbing and thought provoking

• all capital letters and with exclamation points (!!!)

• between 5-7 words

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CCSS.RI.11-12.10

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What should you bear in mind when selecting images for your e-newsletter?

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What can you do to break up your newsletter and make it reader-friendly?

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What sort of tone should you adopt when writing your newsletter?

• Slightly assertive and pushy

• Friendly and informative

• Filled with jargon and expertise

• Casual and professional

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Adding links to other websites or articles in your newsletter is a good idea.

• True

• False

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Including inspiring ideas for your readers is a good idea.

• True

• False

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How many CTAs should you have in your newsletter?

• Between 5-7

• 1

• Around 10

• 2