BSM 201 Mid-Term Spring 23

CRM stands for what?

• Customer Relationship Management
• Consumer Relationship Meaning
• Customer Retention Metrics
• None if the above

This defines the purrpose of the organization?

• Visibility Statement
• Orgnaization Goals
• Mission Statement
• Feasibility Study

The Strength of the experience is known as what?

• Duration
• Intensity
• Memorability
• None of the above

One of the direct ways that many organizations measures customer satisfaction is through what?

• Ticket Sales
• Fan Surveys
• Peer Review Program
• TV Ratings

Core staff are also known as what to your event or facility

• Part-Time Staff
• Volunteers
• Full Time Staff
• Contractors

The Green Bay Packers most recently uses this strategy to raise funds for a capital project in 2021.

• Gift/Donation
• Sale of Stock
• Retained Earnings
• None of the above

This is the very first step in the consumer decsion making process.

• Information Search
• Divestment
• Consumption
• Need Recognition

When practicing marketing directed towards establishing and maintaining a relationship with the consumer, you are practicing what?

• Demographic Marketing
• Relationship Marketing
• Guerilla Marketing
• Psychographic Marketing

As a venue manager, you may evaluate your processes as a means to adjust or imporve upon any defiencies identified. This can be known as an After Action Report, or an:

• Evaluation of Risk
• Audit
• Change Management
• Feasibility Study