PUBLIC RELATIONS AND CORPORATE IMAGING#1

Corporate public relations seek to project the image and identity of the ________.

• Organization

• Customers

• Public

What is the major advantage of organizational publications?

• Their ability to provide a revenue source for sponsoring organizations

• Their ability to deliver specific, detailed information to narrowly defined target publics

• Their ability to avoid the problems typically associated with two-way media

• Their ability to give sponsoring organizations a means of uncontrolled communications

Which of the following Internet-related challenges is most significant in the public relations field?

• Representing clients using new social media environments

• Finding stable, cost-effective Internet providers

• Training staff to use social media

• Staying abreast of changing technology

...............................is the visual manifestation of the company's reality.

• Corporate logo

• Corporate identity

• Corporate Design

• Corporate Reputation

Corporate identity is conceived as a totality of a company's behavior, communication and _________

• payment

• packing

• carriage

• symbolism