Media Effects, Convergence, and Social Ideas

What does the AGENDA SETTING THEORY state?

• Media determines the VIEWS of the public

• Media determines the ISSUES the public focuses on

• Media determines both the VIEWS of the public and the ISSUES they focus on

What could happen if an issue does not get adequate media coverage?

• People will change their views on the issue

• People will not know anything about the issue

• It will become marginalized in the eyes of the public

• People will care more about it

The Uses and Gratification theory states that consumers...

• Use media out of compliance

• Only address issues that their preferred media covers

• Only consume media that aligns with their beliefs

• Use media to satisfy specific needs and desires

Symbolic Interactionism states...

• Symbols can only be constructed from certain things

• Media creates and/or propagates shared cultural symbols

• Media dictates the way we interact with certain symbols

• Symbols have little influence on our self concepts

TRUE OR FALSE: Symbols can be constructed from just about anything

• TRUE

• FALSE

The Spiral of Silence Theory creates the illusion of...

• Consensus

• Consent

• Equality

• Dissonance

In your own words, define the Spiral of Silence theory... [Do not skip this question! Take your time to write out your definition.]

The Media Logic Theory...

• Help us perceive the world with shared formats/content

• Create templates for creators so they can create the best content

In Cultivation Analysis theory, it's stated that heavy users experience the "illusory perception of reality" based on... [Select all that apply]

• Their first impression of that medium

• Repetitive messaging in that medium

• The most memorable message from the medium

• Consistent messaging in that medium

Will light or heavy users of a medium experience the same influence, per the Cultivation Analysis theory?

• Yes, they will both have the same warped sense of the world or themselves

• No, heavy and light users will have different perceptions

• Heavy and light users will have roughly the same perceptions with some small differences