INTRODUCTION TO THE PUBLICATION INDUSTRY

The publishing industry is the idea of _____ and publishing books

printed or through the Internet.

• buying

• selling

• converting

• delivering

The publishing industry has always exploited new opportunities for

producing, distributing, promoting, advertising books and reaching

existing and potential _____.

• audiences

• marketer

• advertisers

USAGE OF PRINT AND

PUBLICATION IN PR PRACTICES, EXCEPT..

• TANGIBLE

• ESTABLISHES BRAND

• HELPS REACH YOUR TARGET MARKET

• FREE TOOL

3 ways to make print media materials more interactive EXCEPT

• Videography

• QR Codes.

• Infographics.

• Social Media.

A simple way of defining editorial design is as _____.

• visual image

• visual journalism

• visual design

• visual reality

______ element usually be there to clarify or support a point

made in the body copy (story content).

• Visual

• Text

• Verbal

• Video

The design of editorial matter serves different functions, such as giving

_____ to the content

• expression and design

• idea and personality

• expression and personality

• idea and concept

Ultimately responsible for the publication’s content.

• Editor

• Art Director

• Production Manager

• Designer

Responsible for the organization and ordering of all the content

• Editor

• Art Director

• Production Manager

• Designer

Oversees the physical compilation of all the material by setting a production schedule.

• Editor

• Art Director

• Production Manager

• Designer