POB - Ch. 10 - Marketing - Test Review

POB - Ch. 10 - Marketing - Test Review

9th - 12th Grade

35 Qs

quiz-placeholder

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POB - Ch. 10 - Marketing - Test Review

POB - Ch. 10 - Marketing - Test Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Brian Boyd

Used 1+ times

FREE Resource

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Not all marketing is directed at consumers.

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Marketing activities often cost 50 percent or more of the selling price of a product or service.

True
False

3.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

The first step in developing a marketing strategy is to create a marketing mix.

True
False

4.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

The consumer decision-making process is different for final consumers than for business consumers.

True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Services can be stored for later consumption.

True
False

6.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Businesses gain efficiency by producing large amounts of products at one time.

True
False

7.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Choosing target markets and studying their needs and decision-making processes can make promotion more effective.

True
False

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