Quizzz 3 - PR, QC, MAR
Authored by Mi Hoang
Social Studies
Professional Development
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is not the apology strategy?
An expression of guilt, embarrassment, or regret.
Approval of the appropriate behavior and a promise
not to engage in the inappropriate behavior again
An offer of compensation or penance to correct the wrong
A statement recognizing the inappropriate behavior and acceptance of sanctions for
wrong behavior
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is not the objective of sponsorship?
spend money for interest of the chairman
enhance a company’s image
increase a company’s visibility
unload excess inventory
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is not the step in selecting a sponsorship or event?
Organize the event
promote cross - event
track results
determine objectives
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is more popular sport sponsorship for the international brands?
Marathon
Swimming
Skiing
Basketball
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Fund “Một Triệu Ly Sữa Vì Trẻ Em Nghèo Việt Nam” is a campaign of Vinamilk. What’s the kind of that campaign?
Press relations
Event
Advertising
CSR
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Thiên Long brand with campaign “Tiếp Sức Mùa Thi”. What’s the kind of that campaign?
Sponsorship
Event
Advertising
CSR
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Honda organized Honda Youth Fest. What’s the kind of that campaign?
Press relations
Event
Advertising
CSR
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