Engager 1B

What is branding?

• A process of designing a logo

• A process of creating a brand image and identity

• A process of creating a tagline

What is a brand personality?

• The personality of the CEO of a company

• The personality that a company wants its brand to reflect

• The personality of the company's employees

What is brand equity?

• The monetary value of a company's brand

• The overall value of a company's assets and liabilities

• The value that a brand brings to a company in terms of customer loyalty and recognition

What is a brand promise?

• A promise that a company makes to its employees

• A promise that a company makes to its customers about its products or services

• A promise that a company makes to its shareholders about its financial performance

What is a brand archetype?

• A symbol that represents a company's brand

• A personality type that a brand can embody

• A type of marketing strategy used to promote a brand

What is brand positioning?

• The location of a company's headquarters

• The way a company differentiates itself from its competitors in the minds of consumers

• The way a company's products are arranged on store shelves

What is brand identity?

• The visual elements that represent a brand, such as its logo and color scheme

• The way a brand is perceived by consumers

• The values and beliefs that a brand embodies

What is brand loyalty?

• The willingness of a customer to switch to a competitor's product

• The degree to which a customer is committed to purchasing a particular brand's products or services

• The number of customers a brand has

What is brand awareness?

• The level of recognition a brand has among consumers

• The amount of money a company spends on advertising

• The number of products a company has in its product line

What is a brand extension?

• The process of creating a new brand from scratch

• The process of expanding a brand into new product or service categories

• The process of rebranding a company