Marketing Objective 1.05

  1.  Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• a.          market segment

• b. resource.

• c.           target group

• d.           market.

2. To buy a product, customers in a market must first

• a.           locate the product in a store.

• b.           learn the product’s features.

• c. make sure the product is on sale.

• d. be willing to buy the product.

  3.  A target market can be described as the

• a. sample of the market.

• b. group of customers the business seeks to attract.

• c. direction the market is headed.

• d. way a business draws its customers.

  4.  When examining a market, marketers primarily notice its

• a.           records.

• b.           leaders.

• c.           categories.

• d. merchants.

  5.  Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

• a.           mass

• b.           risky

• c.  target

• d.           industrial

  6.  The same person can be included in more than one

• a.           religion.

• b.           income level.

• c.           generation.

• d. target market.

  7.  When using mass marketing, marketers seek to appeal to the __________ market.

• a.           entire

• b.           local

• c.    loyal

• d.    teen

  8.  When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• a.           mass production.

• b.           market segmentation.

• c.           mass marketing.

• d. demographic segmentation.

   

  9.  Market segmentation is about dividing the market into __________ groups.

• a.           specific

• b.           identical

• c.           general

• d.      age

10.        When the total market is divided, one of its groups is called a market

• a.           share.

• b.           slice.

• c. segment.

• d.           subdivision.