Pre- Prelim Examination Tourism and Hospitality Marketing

Marta and Sarah are best friends. Sarah doesn’t like watching K-drama before but because of her best friend Marta, she now loves to watch K-drama. Therefore, Sarah’s mind has undergone a collective mental programming. What is being learned from this situation?

• Culture
• Belongingness
• Social Class
• Lifestyle

Tourism and hospitality industry benefits mainly from its products and services. Most of the time, it sells things which cannot be touched, seen, tasted or smell such as experience. Therefore, tourism products are _____________.

• Tangible
• Single products
• Intangible
• Perishable

All are factors that influence the behavior of consumers; EXCEPT?

• Reference Groups
• Age and Gender
• Market Positioning
• Life Cycle

Andrea is a businesswoman, her product has physical attributes, added services, location and image that makes it different from the others in the market, therefore, her product has a/an ______________.

• Unique Marketing Proposition (UMP)
• Unique Targeting Proposition (UTP)
• Unique Segmenting Proposition (USP)
• Unique Selling Proposition (USP)

Jericho has restaurant and his business has an off and peak season depending on demand due to weather or visitor behavior. What is the unique characteristic of tourism and hospitality products being shown here?

• Inseparable
• Seasonal
• Variable
• Substitutable

Which among all of the following is part of the Tourism Marketing Mix?

• Planning
• Performance
• Program
• Promotion

Tourism as a High involvement product; EXPENSIVE, COMPLEX and UNREPEATABLE. Tourism as a Low Involvement product; INEXPENSIVE, SIMPLE and _______________ .

• Familiar
• Repeatable
• Identifiable
• Detailed

All of the following are steps to target a market; EXCEPT?

• Market Analysis
• Market Targeting
• Market Positioning
• Market Segmentation

Angela bought a food from BBB Restaurant that was newly opened. Upon tasting the product, it occupies the top spot of Angela’s mind. The restaurant receives the highest level of recall from Angela. What do you call this kind of market positioning?

• Competitive Advantage
• Top of Mind
• Segmentation
• Selection

Ella used to stay before at Sampaguita Tourist Inn, but because of her bad experience there, she decided to stop patronizing the said hotel. Therefore, Ella can be considered as ______________ of tourism products and services?

• Ex-user
• Re-use
• Non-user
• Traumatized User