Digital Marketing Quiz -5

1. CPC full form is

• Cost per conversion

• Cost per click

• Conversion per Click

• Clicks per Conversion

2. Ad Rank is the position of a particular ad on the Google page, determined by the bid placed on the keyword for that ad. The quality score will determine the ad rank.

• True

• False

3. The higher the number of ads, the better the chances of the ad being at the top of the list.

• True

• False

4. Digital marketing relies heavily on __.

• Google Search Engine

• Search Engine Optimization

• Google AdWords

• Social Media Marketing

5. Previously Google Ads was also known as -

• Google Words

• Google One

• Google Adwords

• Google Marketing

6. Essentially, Google makes money from the searches by charging the advertisers a fee for those __.

• Numbers

• Clicks

• Prices

• Dates

7. A __ is a word or phrase that a user enters into a search engine to find information.

• Text

• Keyword

• AdWords

• Search Engine

8. Search ads are better than remarketing ads

• True

• False

9. What is the full form of SERP?

• Search Engine Results Pointer

• Search Engine Rituals Pointer

• Search Engine Results Page

10. In order to drive traffic to their websites and ads, advertisers use __.

• Keyword Rehabilitation Tools

• Keyword Research Tools

• Keyword Recognize Tools

• Keyword Remuneration Tools