Print and visual media

Industry mergers and consolidation enable publishers to increase profit margins by ..........operating costs associated with warehousing, marketing, and sales.

• increasing

• retaining

• reducing

• customizing

The emergence of online booksellers, ebooks, and on-demand printing is transforming sales and distribution, growth that renders an uncertain future for ...........................bookstores and publishers.

.........................are the most important concept in book sales. Each has different markets and different strategies for reaching their audiences, and each is affected differently by economic and other factors.

• Social media

• Readers

• Logistics

• Categories

Name of newspapers that sold for a penny, making them accessible to everyone. Supported by advertising rather than subscriptions, they tried to attract as large an audience as possible.

The gathering and sharing of news and information by public citizens, particularly via mobile and social media, sometimes via traditional media is......

• News coverage

• citizen journalism

• news circulation

• news distribution

Newspaper readership (number or percentage who read a newspaper) is larger than.............(number of copies sold or distributed) because of "pass-along readership," readers who read the same copy.

Magazines typically feature......treatment of topics than newspapers.

• shorter

• better

• longer

• worse

Magazines are published at regular but less frequent............., most typically monthly, although weeklies and quarterlies are also common.

How do we call journalists, particularly magazine journalists, who conduct investigative report ing on major corporat ions and government?

Films made by production companies separate from the main Hollywood studios are called........ films

• independent

• underground

• mainstream

• seperate