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Print and visual media

Authored by Duy Tran

Journalism

University

Used 1+ times

Print and visual media
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Industry mergers and consolidation enable publishers to increase profit margins by ..........operating costs associated with warehousing, marketing, and sales.

increasing

retaining

reducing

customizing

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The emergence of online booksellers, ebooks, and on-demand printing is transforming sales and distribution, growth that renders an uncertain future for ...........................bookstores and publishers.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

.........................are the most important concept in book sales. Each has different markets and different strategies for reaching their audiences, and each is affected differently by economic and other factors.

Social media

Readers

Logistics

Categories

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Name of newspapers that sold for a penny, making them accessible to everyone. Supported by advertising rather than subscriptions, they tried to attract as large an audience as possible.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The gathering and sharing of news and information by public citizens, particularly via mobile and social media, sometimes via traditional media is......

News coverage

citizen journalism

news circulation

news distribution

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Newspaper readership (number or percentage who read a newspaper) is larger than.............(number of copies sold or distributed) because of "pass-along readership," readers who read the same copy.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Magazines typically feature......treatment of topics than newspapers.

shorter

better

longer

worse

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