QUIZ 2

QUIZ 2

University

10 Qs

quiz-placeholder

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IQ #2 MARKETING MANAGEMENT MODULE 2

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QUIZ 2

QUIZ 2

Assessment

Quiz

Business

University

Medium

Created by

ADAM HASINI

Used 6+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

1. Strategic management is the management of an organization’s resources to achieve its _________________

Profit

Goals and Objective

Market Share

Decision Making

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is at the core of strategic management?

Choosing which organizational objective to focus on

Being alert for opportunities to change work responsibilities.

Adapting the organisation to a changing external environment

Choosing whether to make decision autocratically or on the basis of participation.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The three organizational levels are:

Corporate Level, Business Level, Unit Division Level.

Corporate Level, R&D Division Level, Functional Level

Corporate Level Strategy, Business Level Strategy, Functional Level Strategy.

Corporate Strategy Level, Business Level, Specialist Level.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of competing on quick response?

A firm produces its product with less raw material waste than its competitors.

A firm offer more reliable products than its competitors.

A firm’s products are introduced into the market faster than its competitors.

A firm’s research and development department generate many ideas for new products.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is mean by the term “Stakeholder”?

A person who is not related with a business.

A person who is related with a business.

A person who owns a business

A person who purchases the share of a business.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Investing in innovation helps firms lower their costs

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT an example of process innovation?

On-line retailing

Tooth-whitening chewing gum

Total quality management

Improved surgical techniques

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