Chapter 3 review

Gwen is a very logical and analytical person who likes to develop new ideas using structured, organized techniques. Based on this information, Gwen is most likely to prefer __________ thinking ideation methods.

• programmed

• lateral

• philosophical

• artistic

Shane is listing the attributes of a particular product and then combining these attributes in different ways to create new products. What creative-thinking technique is Shane using?

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Discrimination

• Relay brainstorming

• Free association

• Attribute listing

• Morphological analysis

Which of the following guidelines must be followed when using the relay brainstorming creative-thinking method:

• You cannot compete against others.

• You can respond in any order.

• You can only use relay brainstorming alone.

• You cannot help your teammates.

Criticism typically __________ creativity.

• reduces

• encourages

• equals

• revitalizes

Which of the following are most likely to be complementary products:

• Flashlights and lamps

• Sweaters and sweatshirts

• Books and DVDs

• Silverware and dishes

When trying to persuade others, it is often helpful to use stories and anecdotes because they

• reinforce your message.

• exaggerate the benefits.

• add energy to your explanation.

• make people feel comfortable.

You tell your boss how much the company will profit from allowing you to try your new approach on a big project. You are

• using testimonials.

• using appropriate body language.

• stating your case.

• promoting benefits.

You want to persuade your coworker to go to your favorite restaurant for lunch with you. What’s the first step you should take?

• Motivate others to take action.

• Promote benefits.

• Understand your audience.

• State your case.

A customer has a question about a product, and you don’t know the answer. If you want to be seen as credible and persuasive, what should you do?

• Point out product features, and avoid the question.

• Push the customer to buy the product anyway.

• Quickly make up an answer.

• Say you don’t know, and offer to find out.

You always follow through on your promises to your coworkers and finish your projects by your due dates. You are developing credibility by

• telling the truth.

• being dependable.

• being punctual.

• being an expert.