Promotion- Intro

Product Promotion is used to persuade consumers to buy a particular good or service

• True

• False

Secondary promotion aims to stimulate demand for an entire class of goods/services

• True

• False

Primary promotion is used to stimulate demand for a specific brand of product

• True

• False

Public service is used to inform consumers about non controversial issues that are in the public’s best interest

• True

• False

Public relations is used to influence the company’s image directly.

• True

• False

Patronage is designed to promote a firm for such reasons as firm’s prestige.

• True

• False

Disadvantages of promotional activities are they can be deceptive and manipulative

• True

• False

Product Promotions always give the value advertised and do not increase prices

• True

• False

Advertising is the most effective combination, or blend, of the marketing communication channels that a business uses to send its messages to consumers

• True

• False

Promotional Mix is any paid form of nonpersonal presentation of ideas, goods or services

• True

• False