Marketing Applications Unit 3

Marketing Applications Unit 3

9th - 12th Grade

45 Qs

quiz-placeholder

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Marketing Applications Unit 3

Marketing Applications Unit 3

Assessment

Quiz

Other, Professional Development

9th - 12th Grade

Medium

Created by

James Reeves

Used 36+ times

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45 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a source a business often consider when generating product ideas?
Design costs
Test results
Customer complaints
Promotional plans

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the advantage to a business of having its employees generate product ideas as a group?
More participants provide a variety of perspectives.
It is easier to develop and implement a product concept.
Group members tend to reach consensus quickly.
Screening activities can be distributed among several people.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sandy and members of her team took turns randomly sketching and doodling on a piece of paper. Now, they are studying the doodles, trying to identify the shapes, and determining how the shapes can be related to a particular product opportunity. Sandy and her team are using which creative-thinking technique?
Synectics
Brain drawing
Free association
Starbursting

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To generate innovative product ideas, a business often performs which activity?
Evaluates traits
Interprets laws
Monitors trends
Measures feedback

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Real market opportunity occurs during which situation?
Good or services can be produced efficiently.
Entrepreneurs brainstorm ideas.
Supply exceeds demand.
Identified wants exist.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Six Thinking Hats is a creative-thinking technique that stimulates ideal generation through which activity?
Assigning each group member a different job
Playing the devil's advocate
Providing positive feedback
Categorizing information

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market opportunity is often affected by which factor?
Location
Timing
Rewards
Methodology

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