Promotion- Marketing

The communication of information about goods, services, ideas or images to influence purchase behavior.

• communication

• advertising

• promotion

• personal selling

Any paid form of nonpersonal communication.

• communication

• advertising

• promotion

• persoanl selling

Free promotion gained through press releases or news conference.

• publicity

• advertising

• promotion

• persoanl selling

Activities other than advertising or personal selling used to stimulate purchases.

• publicity

• advertising

• sales promotion

• personal sellinig

Nonpersonal promotional tools include:

• personal selling, advertising, publicity

• personal selling, sales promotion advertising

• advertising, sales promotion, publicity, visual merchandising

Internal environmental factors influencing promotion are?

• product

• price

• place

• all of these

The three major objectives of advertising are?

• to inform, persuade, remind

• to inform, challenge, remind

• to inform, sell, change

A blend of marketing communication channels that a business uses to send its message to consumers.

• communication

• promotional mix

• distribution

• promotion

Promotional media are channels of_______.

• communication

• distribution

• production

Newspapers and magazines are categorized as?

• print media

• broadcast media

• outdoor media