Ad Copy Layout Quiz 3 (Chapters 10-14)

A well-written ad campaign should have a lead, middle, and close.

• True

• False

Since a lot of ads are online, it is not important to write complete sentences.

• True

• False

Cliches should be used pervasively through advertising copy.

• True

• False

Which of the following is not one of the pieces of a well-written ad?

• Voice

• Structure

• Idioms

• Persuasiveness

Interactive advertising does not overlap with social media advertising.

• True

• False

When writing for social media advertising, which of the following is not part of the process?

• Design your message for your audience.

• Blocking out all other influences.

• Create a persona.

• Be specific.

Silence is never good in writing for social media.

• True

• False

Social media refers to aspects of digital media that are user-driven.

• True

• False

Unlike print advertising, TV and video advertising do not tell a story.

• True

• False

Which of the following is not manipulated in radio ads?

• Sound

• Music

• Words

• Tone of Voice

• All of the above are manipulated in radio ads