Week 1 - Konsep dan Prinsip Pemasaran Islam Maqoshid Al-Syari'i

Marketing management is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

• True

• False

Marketing management is the company's main activity carried out to maintain the continuity and development of the company, as well as profits for the company. The marketing process is carried out before goods are produced and does not end with sales. The company's marketing activities must give an attractive impression to captivate consumers so as to increase sales and profits.

• False

• True

Marketing management in an Islamic perspective is all activities carried out in business in the form of value creating activities, which enable anyone who does them to grow and be able to utilize their benefits without being based on honesty, fairness, openness and sincerity in accordance with a principled process Islamic muamalah contract or business transaction agreement in Islam

• True

• False

Characteristics of Islamic Marketing :

Spirituality

Ethics

Realistic

Humanistic

Happiness

• True

• False

Maqashid al-shariah is the entire purpose of the law that is prescribed by Allah SWT, for His servants who are none other than for a benefit

• True

• False

One of the ethics of being in the market in Islam

is Rishiwah

• True

• False

In Islam, marketing activities are always based on the spirit of worship only to Allah SWT

• True

• False

Islam also defines marketing as al-wakalah which means submission, delegation or giving a mandate.

• True

• False

In the market, producers can relate directly or indirectly

• True

• False

The market functions to facilitate the process of distributing goods and services, but not as a price maker

• True

• False