Sport and Entertainment Review

Branding is

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

• is a device that legally identifies ownership of a registered brand or trade name

• The process of working toward maximizing recognition of a particular brand

• Consumer preference for a particular brand as compared to competitor products or services

A mark or design placed on a product to identify it is...

• brand
• brand position
• brand loyalty
• benefit

Slogans:

• is a device that legally identifies ownership of a registered brand or trade name

• a. Brand awareness

• represents a particular product of a company or organization

• are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of 

• brand names 
• trade characters
• brand characters
• brand recognition

who are these guys a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs

Generic brands don't have a

• Product

• Price

• Brand name

What Logo Is This?

• NASA

• PlayStation

• Skittles

• Beats

Select the products that do not follow the product life cycle.

• Fads

• Styles

• Automobiles

• Fashions

In this stage:

•Declining sales

•Low cost per customer

•Declining profits

•Laggards are targeted

•Declining competition

• Product development

• Introduction

• Growth

• Maturity

• Decline

During this stage, a business will research and devlop the product. Product testing and trials takes place.

• Development

• Introduction

• Growth

• Maturity

• Decline