Share the Promise LAP Quiz

All the combined impressions and experiences associated with a particular company, good, or service

• brand

• Brand loyalty

• Brand awareness

• Brand personality

The extent to which customers or potential customers are familiar with a brand

• Brand

• Brand awareness

• Brand loyalty

• Brand personality

Customers' allegiance to a particular brand

• Brand

• Brand awareness

• Brand loyalty

• Brand personality

The projection of a brand that encompasses its values and emotional connections with consumers

• brand

• Brand awareness

• Brand loyalty

• Brand personality

A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations

• Brand promise

• Branding

• Brand personality

• Brand loyalty

The ongoing decision-making process about the use of brands

• Brand promise

• Branding

• Brand personality

• Brand loyalty

A distinctive symbol, design, or group of letters

• slogan

• brand promise

• Logo

• mission

A phrase that is easy to remember

• slogan

• logo

• brand promise

• mission

Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business

• Corporate culture

• Advertisement

• Word-of-mouth marketing

• Organizational culture

The values and ideals that an organization encourages among its employees; also called corporate culture

• Corporate culture

• Credible

• Authentic

• Organizational culture