IQ # 3 MODULE 3 SERVICES MARKETING

_________ IS THE PRIMARY REASON FOR THE SERVICE COMPANY'S EXISTENCE AND SERVES AS THE FOUNDATION FOR ALL MARKETING STRATEGIES.

• COMPANY

• COLLABORATOR

• CUSTOMER

• COMPETITOR

IT IS EASY TO DIFFERENTIATE SERVICES FROM ONE ANOTHER COMPARED TO PRODUCTS.

• TRUE

• FALSE

IT REFERS TO THE EASE WITH WHICH A SERVICE CAN BE ACCESSED.

• PRODUCT

• PRICE

• PROMOTION

• PLACE

THE LIGHTINGS, DISPLAYS, FURNITURES AND EQUIPMENT INSIDE THE SERVICE COMPANY ARE INCLUDED IN __________.

• PROCESS

• PHYSICAL EVIDENCE

• PEOPLE

• PRODUCTIVITY

IN THIS BUYING SITUATION, THE CUSTOMER HAS RETURNED TO REPURCHASE THE SAME SERVICE PRODUCT.

• MODIFIED REBUY

• LIMITED PROBLEM SOLVING

• STRAIGHT REBUY

• NEW TASK

THE SERVICE MARKETER HAS CONTROL OVER COMMERCIAL CUES.

• TRUE

• FALSE

____ STIMULATE A DESIRE FROM A VARIETY OF SOURCES OR STIMULI

• CUES OR DRIVES

• UNMET NEEDS

• DESIRE

• WANTS

WORD-OF-MOUTH AND __________ ARE TWO SOURCES OF SOCIAL CUES.

• REFERENCE GROUP INFLUENCES

• SALES PROMOTION

• SOCIAL MEDIA

• BUY ONE TAKE ONE

THE SERVICE MARKETER MUST BE ABLE TO IDENTIFY SECONDARY NEEDS AND BE EQUIPPED TO SATISFY PRIMARY NEEDS.

• TRUE

• FALSE

CUSTOMERS WHO ARE FAMILIAR WITH THE SERVICE OFFER AND THE BRAND USUALLY WILL NOT COMPLETE THE ENTIRE STEPS IN PURCHASE PROCESS.

• TRUE

• FALSE