IQ #3 MODULE 3 STRAT MKTG MGT

THE CORE OF THE BUSINESS PLAN IS THE OFFERING'S BUSINESS MODEL.

• TRUE

• FALSE

Answer explanation

THE CORE OF THE MARKETING PLAN IS THE OFFERING'S BUSINESS MODEL.

THE INCREASING COMPLEXITY OF A COMPANY'S MARKETING ACTIVITIES CALLS FOR THE USE OF A SYSTEMATIC APPROACH TO MARKETING MANAGEMENT.

• TRUE

• FALSE

THE CORNERSTONE OF MARKET PLANNING AND ANALYSIS

• MARKETING PLAN FRAMEWORK

• G-STICK FRAMEWORK

• G-STIC FRAMEWORK

• SUPER STICK FRAMEWORK

___________ OUTLINES THE LOGISTICS OF EXECUTING THE COMPANY'S STRATEGY AND TACTICS.

• GOAL

• STRATEGY

• TACTICS

• IMPLEMENTATION

STRATEGIC GOALS INVOLVE MONETARY OUTCOMES AND TYPICALLY FOCUS ON MAXIMIZING NET INCOME, EARNINGS PER SHARE, AND RETURN ON INVESTMENT.

• TRUE

• FALSE

Answer explanation

MONETARY GOALS INVOLVE MONETARY OUTCOMES AND TYPICALLY FOCUS ON MAXIMIZING NET INCOME, EARNINGS PER SHARE, AND RETURN ON INVESTMENT.

IT DEFINE THE SPECIFIC MILESTONES TO BE ACHIEVED BY THE COMPANY WITH RESPECT TO ITS FOCAL GOAL.

• QUALITATIVE BENCHMARKS

• TEMPORAL BENCHMARKS

• QUANTITATIVE BENCHMARKS

• OVERALL BENCHMARKS

IT REFLECTS THE ORGANIZATIONAL STRUCTURE AND THE RELATIONSHIP AMONG RELEVANT ENTITIES INVOLVED IN CREATING AND MANAGING THE OFFERING.

• BUSINESS INFRASTRUCTURE

• BUSINESS PROCESS

• IMPLEMENTATION SCHEDULE

IT INVOLVES ACTIVITIES FOCUSED ON MANAGING THE MARKETING TACTICS.

• MARKET PLANNING

• RESOURCE MANAGEMENT

• MARKETING MIX MANAGEMENT

IT SERVES AS THE ELEVATOR PITCH FOR THE MARKETING PLAN.

• EXHIBITS

• SITUATION ANALYSIS

• IMPLEMENTATION

• EXECUTIVE SUMMARY

THE ULTIMATE GOAL OF THE MARKETING PLAN IS TO GUIDE A COMPANY'S ACTIONS.

• TRUE

• FALSE