
Advertising Review for Test
Authored by Cynthia Winter
Business
10th Grade
Used 10+ times

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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer images will vary when advertising on the radio medium.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following describes Direct Mail?
Impressive because of its size; brief selling message
High quality illustrations; long lead time
Low cost production; no visuals
Can target; highest cost per consumer
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following describes Television advertising?
Broadcast medium that has low cost production
Broadcast medium with the highest reach
Print medium that allows marketers to target their message
Print medium that has a long lead time
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The definition of advertising is
A paid form of nonpersonal presentation of products
Selling a product through television infomercials
Promoting the brand to unsuspecting consumers
A presentation between the salesperson and the customer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following describes Magazine advertising?
Print medium that has the highest cost per customer
Print medium that has an upscale audience
Print medium that allows for high quality illustrations
Broadcast medium that has potential wasted exposure
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The benefit of the broadcast media is that it allows the consumer to create a mental image from your advertising message.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The definition of Reach as it pertains to advertising is
The ability of a salesperson to sell a product to a customer
The number of consumers exposed to the advertising message
The number of times consumers are exposed to the advertising message
The range of sports team's fanbase
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