Advertising Review for Test

Consumer images will vary when advertising on the radio medium.

• True

• False

Which of the following describes Direct Mail?

• Impressive because of its size; brief selling message

• High quality illustrations; long lead time

• Low cost production; no visuals

• Can target; highest cost per consumer

Which of the following describes Television advertising?

• Broadcast medium that has low cost production

• Broadcast medium with the highest reach

• Print medium that allows marketers to target their message

• Print medium that has a long lead time

The definition of advertising is

• A paid form of nonpersonal presentation of products

• Selling a product through television infomercials

• Promoting the brand to unsuspecting consumers

• A presentation between the salesperson and the customer

Which of the following describes Magazine advertising?

• Print medium that has the highest cost per customer

• Print medium that has an upscale audience

• Print medium that allows for high quality illustrations

• Broadcast medium that has potential wasted exposure

The benefit of the broadcast media is that it allows the consumer to create a mental image from your advertising message.

• True

• False

The definition of Reach as it pertains to advertising is

• The ability of a salesperson to sell a product to a customer

• The number of consumers exposed to the advertising message

• The number of times consumers are exposed to the advertising message

• The range of sports team's fanbase

Which of the following describes outdoor advertising?

• Brief selling message

• Consumers images vary

• Static

• Highest reach

Which of the following describes Radio?

• Upscale audience with selective readrship

• High quality illustrations

• Low cost production without any visuals

• High production cost with the highest reach

Which of the following describes Newspaper advertising?

• Brief selling message

• High quality illustrations that might miss potential customers

• Low cost production that has a long lead time

•  Upscale audience that has static ads