Chapter 13 Review Part 2

Willow works on the digital marketing team for a book publisher. She has the idea to post a series of short-form videos based on popular memes. Willow wants other users to be able to build off of her content to create their own videos. Which video-sharing platform is best suited for this type of content?

• Facebook

• Twitter

• TikToc

• Snapchat

Ultimate Games, a video game developer, creates a web-based journal on its corporate website in which its writers can editorialize and interact with other Internet users. Ultimate Games uses this platform to promote its latest releases. This is an example of a(n)

• blog

• wiki

• online forum

• podcast

________ allow users to upload and share their photos and short videos with the world.

• Blogs

• Wikis

• Photo-sharing sites

• Video-sharing sites

Audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

• Blogs

• Twitter

• Wikis

• Podcasts

Text messages of 160 characters or less

• SMS Messages

• MMS Messages

• Mobile Applications

• Mobile Websites

Virtual peer-to-peer currency that can be used to make a payment via smartphone

• Google Wallet

• Square Cash

• Bitcoin

• PayPal

Small bits of software on a website, desktop, or mobile device that perform a simple purpose

• Widget

• Podcast

• Mobile Application

• Cookie

Who owns YouTube?

• Facebook

• Google

• Twitter

• YouTube

 Marketing tool that uses a networking effect to spread a message and create brand awareness

• Video-sharing Site

• YouTube

• Viral Marketing

• Photo-sharing site

Which of the following is not a music streaming application?

• Spotify

• Pinterest

• Pandora

• Tidal