Print Adverts

The TGC poster is from the year

• 2008
• 2012
• 2018
• 2016

What is important to notice about the image in the advert? Choose two.

• The image has not been staged to add an element of verisimilitude. She looks like a ‘real’ woman doing ‘real’ exercise.
• The image uses an indirect mode of address
• The image uses a celebrity to enhance and encourage women to take part, this is because women want to be like celebrities
• The image uses a direct mode of address to connect to the audience.

This print advert is convergent media. I know this because

• Of the polysemic meanings conveyed in the image
• The verisimilitude of the mise-en-scene
• The pack shot in the rule of thirds
• The iconography and hashtag are in small text and placed in the top left-hand corner.

(Choose the best two answers) An example of a convergent media platform is:

• a blank sheet of paper
• a mobile phone
• a smart tv
• a pencil

The TGC campaign was funded by

• Nike
• Sport England
• National Lottery
• Lucozade

TGC was developed and researched by

• sport england
• lucozade
• nike
• national lottery

Choose the best most accurate paragraph about the TGC campaign

• This Girl Can was launched to address the gender gap between women and men in sport. The mantra/slogan is positioned in the centre of the advert using the rules of thirds and a candid shot of an average woman looking confident and enjoying exercise is used to inspire women to get involved in sport, free from judgement. The campaign made £1.6 million in its first two years.
• This Girl Can was launched to address the gender gap between women and men in sport. The mantra/slogan is positioned in the centre of the advert creating a visual hierarchy and a candid shot of an average woman looking confident and enjoying exercise is used to inspire women to get involved in sport, free from judgement. The campaign was able to inspire an additional 1.6 million women to get involved in sport in England.
• This Girl Can was launched to address the gender gap between women and men in sport. The mantra/slogan is positioned in the centre of the advert using the rule of thirds and a candid shot of an average woman looking confident and enjoying exercise is used to inspire women to get involved in sport, free from judgement. The campaign resolved the previous gender gap of 1.6 million fewer women in sport.
• This Girl Can was launched to address the gender gap between women and men in sport. The mantra/slogan is positioned in the centre of the advert using the rule of thirds and a candid shot of an average woman looking confident and enjoying exercise is used to inspire women to get involved in sport, free from judgement. The campaign was able to inspire an additional 1.6 million women to get involved in sport in England.