Marketing Review

Ford introduces a new product on television during the NFL Super Bowl, this is an example of which Promotional Mix item?

• Public Relations

• Direct Marketing

• Advertising

• Personal Selling

Lowe's is recognized for its sponsorship of Habitat for Humanity International, this is an example of which Promotional Mix item?

• Public Relations

• Direct Marketing

• Advertising

• Personal Selling

What is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor called?

• Personal Selling

• Public Relations

• Advertising

• Product Promotion

What does marketing help a business do?

• Create the product

• Connect the business to their customers

• Name the business

• Design the package

All potential customers who share the ability and willingness to buy a product are known as a?

• Group

• Market

• Buyer

• Business

If Jane buys a Christmas gift for her mother, Jane is considered to be a?

• Customer

• Consumer

• Purchaser

• None of these

Which of the following is NOT part of the Marketing Mix?

• product

• price

• publicity

• place

What is a target market?

• a group of people who have enough money to buy a product

• a business-to-business marekt

• a group with specific characteristics who are most likely to become customers

• company's share of the total market

Which form of market segmentation is Coca Cola using when they look at the values, attitudes, and lifestyle of their target market?

• demographic

• psychographic

• geographic

• behavioral

All of the following are examples of demographics EXCEPT?

• age

• gender

• interest

• religion