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Marketing Review

Authored by Billy Best

Business

9th - 12th Grade

Used 13+ times

Marketing Review
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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ford introduces a new product on television during the NFL Super Bowl, this is an example of which Promotional Mix item?

Public Relations

Direct Marketing

Advertising

Personal Selling

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lowe's is recognized for its sponsorship of Habitat for Humanity International, this is an example of which Promotional Mix item?

Public Relations

Direct Marketing

Advertising

Personal Selling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor called?

Personal Selling

Public Relations

Advertising

Product Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does marketing help a business do?

Create the product

Connect the business to their customers

Name the business

Design the package

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All potential customers who share the ability and willingness to buy a product are known as a?

Group

Market

Buyer

Business

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If Jane buys a Christmas gift for her mother, Jane is considered to be a?

Customer

Consumer

Purchaser

None of these

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT part of the Marketing Mix?

product

price

publicity

place

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Google

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Email

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Classlink

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Microsoft

Microsoft

Apple

Apple

Others

Others

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