Pretest_Chapter 4_Consumer Motivations

Your Full Name

Your Course and Block

(e.g MM1-1, MM1-2,MM1-3,MM1-4,BSE2-1)

It refers to the inner state of arousal that leads

people to behave the way they do.

• Motivation

• Perception

• Attitude

• None of the above

__________ refers to the process whereby a

consumer comes into contact with marketing

stimuli such as brand names, commercials,

jingles and billboards.

• Perception

• Exposure

• Attitude

• Motivation

It is defined as the

process by which consumers

select, organise and interpret

stimuli to create a coherent and

meaningful picture of the world

around them

• Motivation

• Perception

• Attitude

• Exposure

Marketers

need to understand the characteristics of

attention since this can have a direct impact

on their brand’s success.

• True

• False

Which of the following is NOT part of the tri-component models of attitudes?

• cognitive (what

  consumers think),

• affective (what

  consumers feel)

• conative (what

  consumers do)

• None of the above

Imagine you are in a retail store. Using consumer behaviour theory, describe the strategies used at the store entrance and in the store to attract your attention. How could the store management improve on their attempts to attract attention? (5 points)