2.00-3.00 SEM I Review

To have a successful SEM Event one should...

• Create willingness to travel to location

• Create willingness to pay ticket price

• Create interest in the event

• All of the above

A Market is...

• A smaller group of the target market that a business can select to market goods and services

• The group of potential consumers who share common needs and wants

• The group of consumers that a company desire to have as customers

• A single marketing plan used to reach all consumers

Mass Marketing is...

• A single marketing plan used to reach all consumers

• The group of potential consumers who share common needs and wants

• The group of consumers that a company desire to have as customers

• A smaller group of the target market that a business can select to market goods and services to

A niche market is...

• The group of potential consumers who share common needs and wants

• The group of consumers that a company desire to have as customers

• A smaller group of the target market that a business can select to market goods and services to

• A single marketing plan used to reach all consumers

What are pros and cons of Mass Marketing

• Pro- Consistent message

  Con- Appeals to a lot of people

• Pro- Can't tailor message to all the different segments

  Con- Reach broader audience

• Pro-Appeals to a lot of people

  Con- Highest gain for lowest cost

• Pro- Reach broader audience

  Con- Spending money reaching outside the actual target market

What are Market Segments

• A single marketing plan used to reach all consumers

• The group of potential consumers who share common needs and wants

• Different groups of customers with one or more shared characteristics

• Dividing the entire market into smaller groups (of people) who share similar characteristics

What is Market segmenting

• Dividing the entire market into smaller groups (of people) who share similar characteristics

• Different groups of customers with one or more shared characteristics

• A single marketing plan used to reach all consumers

• The group of consumers that a company desire to have as customers

What are pros and cons of Market Segments

• Pro- Requires extra time to tailor message to market

  con- Able to target message

• Pro- Able to target media

  Con- Able to target message

• Pro- Able to target message

  Con- May miss parts of segment

• Pro- May miss parts of segment

  Con- Requires extra time to tailor message to market

Which is a Segment type

• Behavioral segmentation

• Geographic segmentation

• Demographic segmentation

• All of the above

Which type of segment deals with personal characteristics

• Psychographic segmentation

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation