Group 11 - Online Communities

Involves a group of people, shared social interaction, common ties among members, and people who share an area for some period of time

• Online social network

• Social network

• Online communities

• Social communities

An area online, where people who share common ties can interact with one another.

• Social network

• Online Communities

• Social Communities

• Online social network

Online social gathering place to meet and socialize with friends, share content, schedules, and interests.

• General

• Practice

• Interest

• Affinity

Social network of professionals and practitioners, creators of artifacts such as computer code or music.

• Sponsored

• Affinity

• Practice

• Interest

Community built around a common interest, such as games, sports, music, stock markets, politics, health, finance, foreign affairs, or lifestyle.

• Practice

• Affinity

• Sponsored

• Interest

Community of members who self-identify with a demographic or geographic category, such as women, African Americans, or Arab Americans.

• Sponsored

• Affinity

• Interest

• Practice

Network created by commercial, government, and nonprofit organizations for a variety of purposes.

• Affinity

• General

• Practice

• Sponsored

Why do advertisers like social network sites?

• A. They are cost-effective to advertise on.

• B. Detailed information on each user allows targeted ads.

• C. Most users have high disposable income

• D. They can influence consumer behavior.

How many types of Social Networks and their Business Models?

• 3

• 4

• 5

• 6