L2 - M8

Which of these is not a market-type while building a lean startup?

• Superficial Market

• Existing Market

• Clone Market

• Re-segmented Market

Customer and End-user are the same:

• Yes

• No

• Maybe

Your customer segment cannot be everyone and must be targeted to a niche set of people. True or False?

• True

• False

Which of these are valid metrics while calculating your market size?

• Money

• Number of (potential) users

• Consumption metrics

• Personal Surveys

Arrange in decreasing order of number of people per segment.

1. TAM = Total Addressable Market

2. SOM = Service Obtainable Market

3. SAM = Service Addressable Market

• 1,2,3

• 3,2,1

• 1,3,2

• 3,1,2

Are you aware of any organization that made it big after starting out in an already existing-market? (Non-graded)