Digital Marketing

Email marketing is....

• Highly targeted and customisable

• Expensive

• Difficult to set up, test and track

• None of the others

What is an advantage of Email Marketing?

• It does not take much for email to be marked as spam

• Many consumers are email fatigued

• It's highly measurable, and databases can be easily segmented.

• When the list of subscribers is too large, it's difficult to customize

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods

• Services

• Marketing

• Tangible

Digital marketing is often referred to as___________.

• online marketing

• internet marketing

• web marketing

• All of the above

The simulation of human intelligence processes by machines

• Computer Intelligence

• Artificial Intelligence

• Content Marketing

• Marketing Intelligence

Social media is a great source of directly communicating with your customers to increase your product awareness.

• True

• False

Methods of E Marketing

• Social Media

• Blogging

• Email

• All the above

Maintenance Cost is a disadvantage of E-marketing

• True

• False

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Leverage on digital platform to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Marketing to specific customers based on their location

• Pyschographic

• Behavioral

• Geographic

• Demographic