2220 Introduction to Digital Media

What is the definition of digital media

• media in a digital format—in other words, media that a computer can understand and work with

• data represented by a series of digits, and media refers to methods of broadcasting or communicating this information

• any communication media that operate in conjunction with various encoded machine-readable data formats

• digital media refers to mediums of digitized information broadcast through a screen and/or a speaker.

Digital comes from a Latin word meaning “finger.”

• True

• False

Media

• is not just any media in a digital format—in other words, media that a computer can understand and work with.

• is an expression that brings some type of information or entertainment from one body to another.

• Latin medius or medium, which means “the middle layer.”

• is an expression that brings some type of information or entertainment from one body to another.

Of signals and data expressed in digits 0 and 1. This is the explanation of ____

• Media

• Digital

• Multimedia

• Computer

Digital media is a subset of all media.

• True

• False

Propel sharing & engagement with paid promotion

• Earned Media

• Paid Media

• Owned Media

• All of the above

What are the types of digital media?

• Owned Media

• Paid Media

• Unpaid Media

• Earned Media

Earned media is about____

• Website

• Display ads

• Shares

• Mobile site

Paid media is about____

• Website

• Display ads

• Shares

• Mobile site

Earned media is about____

• Website

• Display ads

• Shares

• Mobile site