MARKETING

Customer loyalty is customer's belief that certain brand or company has the best offers for him. It's a truly valuable company asset that helps retaining more customers, as well as expanding your relationships with them.

• True

• False

A concept that can be used to make money.

• Business

• Entrepreneur

• Small Business

• Business idea

Telemarketing involves reaching out to potential customers over the phone in a bid to sell specific services or products

• True

• False

The activity of presenting products or services to customers

• selling
• producing
• marketing

Sales navigator is a free feature of Linkedin that helps you reach the right kind of prospects by using the search and filter features.

• False

• True

• Can I do the training again?

This helps you find new customers, win their business, and keep them happy by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster.

• Customer Loyalty

• Customer Relations

• Customer Relationship Management

• Consumer Relationship Program

The company can segregate its customers into groups based on their characteristics like purchasing power, frequency and volume of sale transactions.

• Delivery and meeting expectations

• Understanding customer characteristics

• Identification with the company

Experiential Marketing (choose the two related statement)

• Marketing allows the consumer to experience the brand, usually by utilizing multiple touch points and targeting multiple senses.

• Would often involve special events, contests, sampling, online activities, among others.

• Customers must first give their permission to the brand before it can send them promotional messages.

Permission Marketing (choose the two related statement)

• This type of marketing helps develops a relationship with the customer by combining brand education and entertainment

• The focus of this type of marketing is to encourage the customers to be a part of a longer-term marketing campaign by inviting them to join and providing an incentive for them to remain within the campaign

• Customers must first give their permission to the brand before it can send them promotional messages

One-to-One Marketing (choose the two related statement)

• Usually by utilizing multiple touch points and targeting multiple senses.

• Some telecommunications companies like Smart and Globe provide their premium postpaid subscribers with exclusive invites to events and promotions that are not offered to other regular subscribers

• This type of relationship marketing focuses more on the individual consumer with the company customizing their products and services for that individual.