session 132 | L1 (1)

A business plan is a document that helps you start and grow your business.

• True

• False

What is the main purpose of a business plan?

• a) To find investors

• b) To help start and grow a business

• c) To hire employees

What is the main purpose of a unique selling proposition (USP)?

• a) To make a business stand out from its competitors

• b) To generate more revenue

• c) To hire new employees

Which of the following is an important factor to consider when doing market analysis for a business?

• a) The number of employees you plan to hire

• b) The demand for your products or services

What does a unique selling proposition (USP) do for a business?

• a) Makes it blend in with its competitors

• b) Makes it stand out from its competitors

• c) Helps it generate more revenue