MOCK TEST 2

Inbound marketing aims to

• Create the appropriate, relevant, and attractive content to convert strangers into clients

• Attract customers with invasive techniques

• Make cold leads purchase through lead scoring

Which of the followings is a fundamental ingredient of Inbound Marketing

• Lifecycle marketing

• Personalisation

• Both

In the blog, we must NOT publish content that,

• is relative to customer’s interest

• distorts our brand image

• is honest and from credible sources

Cold leads are in the

• TOFU

• MOFU

• BOFU

The last phase in Inbound Marketing is:

• Attraction

• Selling

• Loyalty

Trough a well done permission marketing…

• The email marketing strategy has a greater impact

• Consumers places less trust in the company

• The company has less information about their buyer personas.

The registration boxes in the newsletter must be placed:

• Along the main page.

• On top of the page.

• In the middle

Lead magnets are used to….

• decrease databases.

• clean databases.

• make the databases grow.

Which of the following emailing strategies is the least effective one:

• Open rate 12%

• Open rate 5%

• Open rate 32%

______ is a tool to evaluate the quality of the email.

• Mail-Tester

• SafetyMails

• Mailjet