Consumer Behavior Class A 14032023

Choose one that is defense mechanism

• Projection

• Psychogenic

• Biogenic

• Personality

Which one is NOT Mashlow hirarchy of need

• Self Actualizaton

• Ego Needs

• Safety and Security

• Personality Need

Id, SUperego, and Ego are personality theory found by

• Neo Freudian

• Schiftman Wisenbilt

• Kotler Arm

• Sigmund Freudian

Theory of Compliant, Aggresive and Detach found by

• Freudian

• Alfred Adler

• Karen Horney

• Harry Stack Sullivan

Disney is the brand with type of personality

• Excitement

• Competence

• Rudgeness

• Sincerity

Type of personality factor that has a high proudness toward their local or national product

• Sensation seeking

• Need for cognition

• Visualizer

• Ethnocentrism

Below are NOT the example of Subliminal Message

• KFC Logo

• Unilever Logo

• Fedex Logo

• Amazon Logo

Which are NOT the aspect of perception

• Intepretation

• Hello Effect

• Organization

• Selection

Example of Just Noticeable Difference to hide the change are applied on

• Amazon

• Google

• Instagram

• Betty Cooker

Product Placement are the application of

• Selective Attention

• Figure and Ground

• Grouping

• Closure