Digital Marketing

Which of the following is not a commonly used social media platform for digital marketing?

• Facebook

• Instagram

• TikTok

• LinkedIn

Which of the following is not a common form of paid advertising in digital marketing?

• Search engine advertising

• Influencer marketing

• Social media advertising

• Email marketing

Which of the following is a metric used to measure the success of an email marketing campaign?

• Click-through rate

• Impressions

• Likes

• Shares

Which of the following is a key component of search engine optimization (SEO)?

• Paid advertising

• Keyword research

• Social media marketing

• Influencer marketing

What is the primary benefit of using customer relationship management (CRM) software in digital marketing?

• To increase website traffic

• To automate email campaigns

• To optimize social media ads

• To improve customer retention and loyalty

Which of the following is not a common type of content used in content marketing?

• Blog posts

• Infographics

• Podcasts

• Paid search ads

What is the purpose of A/B testing in digital marketing?

• To determine the effectiveness of a marketing campaign

• To identify target audience demographics

• To generate more leads

• To increase website traffic

Which of the following is not a factor that affects search engine rankings?

• Website speed

• Backlinks

• Social media shares

• Mobile responsiveness

Which of the following is a key feature of a landing page in digital marketing?

• A blog section

• Multiple call-to-action buttons

• A contact form

• A navigation menu

What is the primary goal of lead generation in digital marketing?

• To increase website traffic

• To generate sales

• To increase social media followers

• To collect contact information for potential customers