Marketing Management (W.B)

Oldest & rarest goods is -

• Consumable goods
• Capital goods
• Non-Conventional goods
• Short durable goods

Actually marketing means -

• Exchange
• To satisfy the consumer
• Sells
• none of these

Which of the following is used for Labelling?

• Sign
• Symbol or design
• Name
• All of these

Which of the following is not the objective of advertisement?

• Creation of Demand
• Quality of Product
• Increase goodwill of business
• Increase sells

"The purchaser purchases the goods which are chief and accessable at everywhere" - Which idea gives about marketing?

• Production oriented
• Society Oriented
• Consumer Oriented
• Sells Oriented

Example of Non-metalic goods is-

• Food
• Machinery
• music
• none of these

If the producer sells goods through its shops then it is called -

• Direct sales
• one way channel of distribution
• Goods sold through its own shop
• none of these

Main objective of Marketing is -

• To increase sales
• Profit earning
• To increase production
• To satisfy the customer need

Which is not the element of Marketing mix?

• Consumer
• Product
• Price
• Place

Field of consumer oriented theory is applicable -

• Factory
• Society
• market
• none of these