How research will be conducted depends on a business's

• A. products and employees.

• B. size and industry.

• C. industry and resources.

• D. size and resources.

Which of the following research designs would be best suited to determine the reach of an advertisement in a particular target market:

• A. Focus group

• B. Simulation

• C. Survey

• D. Test marketing

What question does establishing a sampling plan for a research project answer?

• A. When to conduct an interview

• B. Why investigate the issue

• C. What marketing research technique to use

• D. How many people to survey

Surveys are excellent tools for data collection because they

• A. are easy to analyze.

• B. dig deep into respondents' feelings.

• C. show cause and effect.

• D. don't require human input.

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred?

• A. Measurement

• B. Response

• C. Recording

• D. Sampling

What should researchers consider when evaluating the design of questionnaires?

• A. Size of paper

• B. Number of participants

• C. Names of developers

• D. Types of questions

Which of the following is a question that the marketing-information management function can help businesses answer:

• A. Where will products be stored?

• B. What new products should be developed?

• C. Where are customers located?

• D. What is the image of the business?

To promote its summer menu, Danielle's Cafe plans to email a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?

• A. Strategy

• B. Goal

• C. Tactic

• D. Trend

Which of the following would probably use a longer channel of distribution than the others:

• A. A printing press

• B. A bag of oranges

• C. An airplane

• D. A bottle of shampoo

One of the purposes of the situational analysis component of a marketing plan is to determine a business's

• A. expansion options.

• B. distribution channels.

• C. operating objectives.

• D. current weaknesses.