KEDGE - Marketing Mix Quiz

KEDGE - Marketing Mix Quiz

University

16 Qs

quiz-placeholder

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KEDGE - Marketing Mix Quiz

KEDGE - Marketing Mix Quiz

Assessment

Quiz

Business

University

Medium

Created by

Diana Arcila

Used 21+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

* This is the experience that will be offered to the consumer in- store or during the consumption or use of the product.

DIFFERENTIATION BY RESPECT FOR ENVIRONMENTAL POLICY

DIFFERENTIATION BY DESIGN

DIFFERENTIATION BY EXPERIENCE

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Within the product classification criteria (lifespan and tangibility) this is:

Perishable goods

Services

Business to Business to Consumer

Durable goods

Answer explanation

DURABLE GOODS are TANGIBLE goods that endure MULTIPLE USES.

They require a sales effort and a certain level of service, reflected in a higher unit margin.

The consumer is often involved in this type of products.

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

This is the lifespan of a product under normal conditions of use. The lifespan of products varies depending on the nature of the products, their quality, their design and even how they are used.

DIFFERENTIATION BY FEATURES

DIFFERENTIATION BY THE PRODUCT’S FORMAT

DIFFERENTIATION BY PERFORMANCE

DIFFERENTIATION BY DURABILITY  

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Within the product classification criteria (lifespan and tangibility) this is:

Durable goods

Perishable goods

Service

Business to Business

Answer explanation

PERISHABLE GOODS are TANGIBLE GOODS CONSUMED IN ONE TIME OR A SMALL NUMBER OF TIMES.

They are distributed in multiple points of sale and are the subject of numerous communication actions to stimulate purchase and preference.

The consumer is often not very involved in this type of products.

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

This concerns all the operations required that allow the product to be used.

DIFFERENTIATION BY EASE OF ORDERING

DIFFERENTIATION BY DELIVERY

DIFFERENTIATION BY INSTALLATION

DIFFERENTIATION BY CUSTOMER TRAINING

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

This differentiation strategy is based on the shape, size or appearance of the product. Format can help distinguish the product from its competitors and create a competitive advantage.

DIFFERENTIATION BY FEATURES

DIFFERENTIATION BY THE PRODUCT’S FORMAT

DIFFERENTIATION BY PERFORMANCE

DIFFERENTIATION BY DURABILITY  

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Within the product classification criteria (lifespan and tangibility) this is:

Perishable goods

Durable goods

Services

Business to Consumer

Answer explanation

SERVICES are INTANGIBLE, INDIVISIBLE, VARIABLE/HETEROGENEOUS and PERISHABLE.

They require quality control, a certain credibility of the service provider and adaptation to the needs of each customer (and sometimes their participation!).

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