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Untitled Question

• Option 1

1. What is the purpose of search engine optimization (SEO) in digital marketing?

• A. To optimize a website for search engines to improve its rankings.
• B. To create and distribute valuable and relevant content to attract and retain a target audience.
• C. To generate leads and sales for a business.
• D. To promote a product or service using email campaigns.

2. What is pay-per-click (PPC) advertising?

• A. The process of promoting a product or service using email campaigns.
• B. The process of optimizing a website for search engines.
• C. The process of creating and distributing valuable and relevant content to attract and retain a target audience.
• D. The process of placing ads on search engines or social media platforms and paying each time someone clicks on the ad.

3. What is social media marketing?

• A. The process of creating and distributing press releases to the media.
• B. The process of promoting a product or service using email campaigns.
• C. The process of optimizing a website for search engines.
• D. The process of using social media platforms to promote a product or service and engage with a target audience.

4. Why is creating a buyer persona important for digital marketing?

• A. It helps businesses understand their target audience and create more effective marketing campaigns.
• B. It helps businesses create more products and services.
• C. It helps businesses reduce their marketing costs.
• D. It helps businesses improve their website design.

5. How can businesses gather information to create a buyer persona?

• A. Conducting surveys, analyzing website analytics, and talking to customers.
• B. Conducting surveys, analyzing website design, and talking to employees.
• C. Conducting surveys, analyzing social media followers, and talking to competitors.
• D. Conducting surveys, analyzing email campaigns, and talking to friends and family.

6. What are the stages of a digital marketing funnel?

• A. Awareness, interest, consideration, conversion, and loyalty.
• B. Awareness, interest, decision, conversion, and advocacy.
• C. Awareness, interest, evaluation, conversion, and loyalty.
• D. Awareness, interest, comparison, conversion, and loyalty.