3.01 Unleash Your Mind (Ideation) - MA 52

All existing goods and services began with a(n)

• idea

• solution

• target market

• financial investment

Which of the following factors have resulted in a greater focus on new product ideas:

• Less competition and shorter product life cycles

• More competition and longer product life cycles

• Less competition and longer product life cycles

• More competition and shorter product life cycle

To learn what customers need and want, marketers are very

• close-minded

• observant

• formal

• enthusiastic

As a result of increased interest in health and fitness, businesses have developed many new goods and services, including wearable fitness trackers and a diverse range of workout classes.This is an example of businesses developing new products in response to

• a trend

• touchpoints

• an opinion

• elasticity

Marketable goods and services are often developed because an existing problem needs to be

• solved

• created

• proteted

• provoked

Which of the following are most likely to be complementary products

• books and ipads

• sweaters and sweatshirts

• silverware and dishes

• flashlight and lamps

The internet has replaced traditional newspapers as the primary source of news and information for many people. Internet news sites are an example the

• lateral thinking

• programmed thinking

• complementary goods

• substitute goods

Many small business owners channel their __________ into successful new products

• work orders

• authority

• weaknesses

• strengths

Some business professionals are reluctant to generate new product ideas because they

• are afraid of risk

• like to explore

• are lateral thinkers

• think outside the box

The creative-thinking process often involves the use of different methods that

• make connections between two unrelated things

• reflect a set of clear policies and procedures

• eliminate the need for rational-thinking processes

• instill the subconscious mind with clear thought