deSIGN

What is Kerning?

• The spacing between letters or characters in a piece of text to be printed.

• The spacing between words in a sentance.

• The spacing between each lines of a paragraph.

• The white spacing between letters or characters.

Which of these options has the BEST leading?

• 
• 
• 

How should the copy be adjusted?

• We don't care.

  Stop.

• We care.

  Don't stop.

• Don't.

  We stop care.

______ is a single word that sits at the bottom of a paragraph of text.

Visual Hierarchy: Circle the first thing the designer wants you to read?