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Global marketing

Authored by Anni Rahimah

Business

University

Used 3+ times

Global marketing
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37 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Direct opposite of ethnocentrism orientation is________

Regiocentric orientation

Geocentric orientation

Polycentric orientation

Global orientation

2.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

All of the statement below are true on purpose of global marketing, except:

To gain access to a new buyer

to minimize risk of losing marketing

to gain prestige with customer at host countries

to achieve lower cost

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

People or organizations with needs and wants and the willingness and ability to buy or sell represent the definition of a market.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

The Cold War decades that followed World War II saw the East and the West jockeying for geopolitical advantage.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Today, market capitalism is widely practiced around the world, most notably in North America and the European Union.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In centrally planned socialism economic systems, the state allocates resources, whereas production resources are privately owned.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

The "balance of payments" is a record of all economic transactions between the residents of a country and the developed countries of the world.

True

False

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