INT MKT Practice Test

Kyoung Tae is the CEO of a specialty lawn mower company that sells lawn mowers that are designed specifically for golf courses. He is ready to take his company outside of his home country of South Korea. Which targeting technique would you advise Kyoung Tae to take?

• Standardized

• Specialized

• Differentiated

• Concentrated

• Benefit

Mexico has a per capita Gross National Income (GNI) of approximately $10,500. The country has a relatively stable stock market, a growing middle class, and a diversified economy that includes manufacturing, services, and energy. Financial services are expanding, and the regulatory environment continues to evolve with efforts to improve transparency and investor protections. What stage of market development is Mexico in?

• Pre-emerging

• Emerging

• Secondary-emerging

• Developed

Which of the following is NOT one of the selection criteria for a good Olympics host country?

• Infrastructure

• Experience in hosting events

• Geographical rotation

• Public enthusiasm for specific Olympic sports

• Cultural and historical significance

Of the four main management orientations, ______ orientation is focused most on the home country, while ______ orientation is focused on the complete global stage.

• ethnocentric, geocentric

• regiocentric, polycentric

• ethnocentric, polycentric

• geocentric, regiocentric

What is a learned tendency to respond in a consistent way to a given object or entity?

• Belief

• Attitude

• Value

• Personality

Tags

CCSS.RL.11-12.3

CCSS.RL.6.3

CCSS.RL.7.6

CCSS.RL.8.6

CCSS.RL.9-10.3

What is the key trade policy that has led to the rise of direct-to-consumer overseas E-commerce companies like Shien and Temu?

• De minimis

• Value-added tax (VAT) rebate

• Export subsidy alignment

• Harmonized tariff classification

Which of the following is NOT one of the current strengths of AI tools?

• language processing

• complexity

• information synthesis

• idea generation

• prototyping

Select ALL of the characteristics that are commonly found in a high context culture.

• Competitive bidding is rare

• Negotiations proceed quickly

• People need private space

• Leadership takes responsibility for organizational failures

• Lawyers are not very important

McDonalds sells a Dosa Masala Burger in India and Poutine in Canada. McDonalds believes that…

• Consumer preferences vary by culture and localization increases customer satisfaction

• Standardization is always better than adaptation in global marketing

• There is a global customer

• The best way to build a brand is to keep the exact same menu across all countries

Tags

CCSS.RL.8.1

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.7.2

CCSS.RL.9-10.2

Some emerging markets are currently in the spotlight of international business. Currently the most sought after countries are the BRICS. Which country is the “S” in BRICS?

• Spain

• South Africa

• Saudi Arabia

• Slovakia

• Switzerland

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5