Digital Marketing Distribution

Which of the following is NOT a distribution channel for travel and tourism products?

• Travel agencies

• Online travel agencies

• Tour operators

• Hotel restaurants

Which of the following is an example of a direct distribution channel?

• A customer books a flight through a travel agency

• A customer books a hotel room through an online travel agency

• A customer books a tour package through a tour operator

• A customer books a hotel room directly through the hotel's website

What is a GDS?

• A Global Distribution System used by airlines to manage flight bookings

• A Global Destination System used by tour operators to manage tour bookings

• A Global Distribution System used by travel agencies to manage bookings for multiple travel suppliers

• A Global Destination System used by hotels to manage room bookings

Which of the following is an advantage of using a GDS?

• It allows travel suppliers to target a specific niche market

• It provides a direct channel to customers without any intermediaries

• It offers a wide range of travel products from multiple suppliers in one place

• It eliminates the need for travel agencies and tour operators

What is the purpose of an OTA?

• To manage bookings for multiple travel suppliers

• To provide travel information and advice to customers

• To create and sell tour packages

• To provide a platform for customers to book travel products online

Which of the following is an example of an OTA?

• Expedia

• Trafalgar Tours

• Flight Centre

• Virtuoso

What is an FIT booking?

• A booking made through a tour operator for a package tour

• A booking made through a travel agency for a specific itinerary

• A booking made through an online travel agency for a flight and hotel package

• A booking made directly with a hotel or airline for a specific product or service