Marketing Management EOPA Review (Part 1)

What type of corporation may be owned by just a few people and does not offer its shares for sale to the general public?

• Private

• General

• Public

• Limited

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine

• How intermediaries are performing

• Their target markets' needs and wants

• How much to charge for their products

• What to name their products

What can a business do to determine if there are problems with its customer-service levels in relation to its product-distribution strategies?

• Conduct a break-even analysis

• Evaluate its channel members' performance

• Analyze the product's quality standards

• Examine the organizational chart

A farmer with a produce stand in the yard is an example of a __________ distribution channel.

• Producer to retailer to consumer

• Producer to agent to consumer

• producer to consumer

• producer to wholesaler to consumer

An advantage of using satellite tracking technology in distribution is that it enables businesses to

• Analyze the contents of packages

• know where shipments are at all times

• determine the delivery drivers' qualifications

• obtain information about competitors

What is another way to describe financial information that is true, complete, and faithfully represented?

• Timely

• Understandable

• Comparable

• Reliable

Which of the following categories of information are found on a balance sheet:

• Assets, liabilities, owner's equity

• Income, expenditures, profit

• Assets, liabilities, margin

• Revenues, expenses, profit

Using the cash accounting method, determine the amount of sales that a business would record for one day if it makes $2,300 in cash sales, has COD sales of $450, and places a $300 special order.

• $2,300

• $2,600

• $2,750

• $3,050

The administration of assets refers to decisions about

• spending

• accounting

• investments

• financing

Labor-union negotiations are part of which HR management activity?

• Staffing

• Compensation and benefits

• Training and development

• Employee relations