MIL: Module 3

Information is derived from the French word “informare” which means to give form, shape, or character to” something.

• True

• False

Answer explanation

Information is derived from the Latin word “informare” which means to give form, shape, or character to” something.

According to Garbmann, information provides richness to reality.

• True

• False

Answer explanation

According to Bargmann, information provides richness to reality.

Information is important as it is able to transform and improve everything by providing terminologies and labels.

• True

• False

Information can only be of great help by providing “Universal Language” for people to share and understand.

• True

• False

Information accomplishes a twofold purpose: to name someone or something and to represent reality.

• True

• False

He introduced the Semiotic Theory

• Roland Barthes

• Bargmann

• Alexander Graham

• Elihu Katz

Proposed a theory called “Uses and Gratification”

• Roland Barthes

• Bargmann

• Alexander Graham

• Elihu Katz

This theory simply states that people who consume media have the right to choose whatever is convenient to them.

• Uses and Gratification Theory

• Semiotic Theory

• Reinforcement Theory

• Cultivation Theory

It is the freedom to choose whatever medium to gratify someone’s needs.

• Uses and Gratification Theory

• Semiotic Theory

• Reinforcement Theory

• Cultivation Theory

This theory basically focuses on one’s interests and purposes. Whatever is needed for a particular situation is under the discretion of the user himself.

• Uses and Gratification Theory

• Semiotic Theory

• Reinforcement Theory

• Cultivation Theory